From their press release:
New York, NY (May 16, 2005) -- To kickoff the two-month countdown before the release of Harry Potter and the Half-Blood Prince, Scholastic is conducting a national essay contest asking kids to write an essay explaining “Why I Love Reading Harry Potter.” Ten lucky winners, each with a chaperone, will depart on the last flight out of New York City to London on July 15th, American Airlines flight AA116.
At 12:01 a.m.(EST), after being held under tight security, free copies of the brand-new Harry Potter and the Half-Blood Prince, provided by U.S. publisher Scholastic, will be handed to each of the 10 winners and to every passenger onboard to read during their flight to London. As part of the grand prize, the winners and their chaperones will also enjoy a 4 day/ 4 night vacation to London, England. The ten winners will be announced on NBC’s Today on July 1st, 2005.
Time for youngest daughter to start writing. I am so going to be the chaperone.