Saturday, February 25, 2006

Press release: Scholastic Inc.

In preparation for the release of the paperback edition of Harry Potter and the Half-Blood Prince on July 25, Scholastic is sponsoring an online sweepstakes in which Potter fans can win an iPod etched with the crest of Harry’s school, Hogwarts Academy.

For six weeks starting March 1, a printable jacket cover of one of the six Harry Potter books will be posted here each week. After participants have collected all six, they can attach them to an entry form and mail them in for a chance to win.

“We know how passionate Harry Potter fans are and we wanted to give them something new and exciting to expand their reading experience,” said Suzanne Murphy, vice president of Scholastic Trade Marketing.

During the sweepstakes, Scholastic’s website will also offer new Harry Potter downloads, including printable posters and desktop wallpaper. “While old fans will love the online activities and the interactive features,” Murphy said, “readers new to the series can be introduced into the magical world of Harry Potter.”

Three winners, who will be announced May 1, will receive the Hogwarts iPod, audiobook editions of all six Harry Potter books and a deluxe copy of Harry Potter and the Half-Blood Prince, with a signed bookplate by J.K. Rowling. Six runners-up will receive two Harry Potter hardcover boxed gift sets—one for the winner and one for a friend.

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