Press release from Abrams:
New York, NY, September 28, 2010 - Get ready for Jeff Kinney's Wimpy Kid as you've never seen him before! Amulet Books, an imprint of ABRAMS, and Macy's announce the 2010 debut of the Diary of a Wimpy Kid balloon in the 84th annual Macy's Thanksgiving Day Parade. Stepping off on Thursday, November 25, 2010, the Macy's Parade is broadcast nationally on NBC-TV, from 9 A.M. to 12 P.M., in all time zones. In 3-D for the first time, Wimpy Kid is one of two new giant character helium balloons that will debut in the legendary Parade lineup this year, joining 13 other helium giants. The Parade is part of a series of initiatives celebrating the release of the fifth book in the series, Diary of a Wimpy Kid: The Ugly Truth, which is on sale Tuesday, November 9, 2010, with a first printing of 5 million copies.
"I'm incredibly excited that Diary of a Wimpy Kid has been chosen to be a part of Macy's Thanksgiving Day Parade," said Jeff Kinney. "When I think of all of the iconic characters that have flown in years past, I feel humbled and honored that my character will be a part of the Parade's history." ABRAMS president and CEO Michael Jacobs added, "Kids and adults alike will be delighted to see and experience their favorite children's book character rendered 'larger than life.' We are thrilled Wimpy Kid will be shared with millions-in person and on TV around the world-at a grand new height."
In addition to seeing their favorite character take a larger-than-life form, Wimpy Kid fans are encouraged to enter a sweepstakes to win a trip to New York to see the Diary of a Wimpy Kid balloon up close. Open for entries on September 30, one lucky winner and three guests will celebrate the Thanksgiving holiday in New York along the Parade route. The winning entry will receive airfare for four people, a hotel room for two nights, and VIP grandstand tickets to watch the Parade live as it makes its way down the streets of New York City. Full details and an entry form can be found by going to www.abramsbooks.com/wimpykidsweepstakes
"The Macy's balloon line-up will once again reach new heights this year with the debut of Diary of a Wimpy Kid," says Amy Kule, producer of Macy's Thanksgiving Day Parade. "Jeff Kinney's character is iconic for the millions of children who empathize and relate with his trials and tribulations. We are excited to welcome him into the Macy's Parade family and can't wait to see the smiles of children everywhere when they see him take flight on Thanksgiving Day."