Excellent interview with Chad Beckerman about the role and responsibilities of an associate art director.
I knew I loved his book designs (The Last Apprentice) but it was fun to learn Beckerman is a kindred spirit. He is a book smeller!
I knew I loved his book designs (The Last Apprentice) but it was fun to learn Beckerman is a kindred spirit. He is a book smeller!
At the end of a project you get to hold onto something you helped make, that is so rewarding. I think that's something that is sort of archaic now a days but it's kind of great. This might sound odd but the first thing I do when I get a new book in from the printer is I smell it. There is nothing quite like smelling the fruits of your labor. The fresh ink can give you a headache. But it’s a great feeling. Much more rewarding than candy.
I love cracking open a box of new books, admiring the pristine covers, then fanning the pages to the middle of a book and smelling that glorious fragrance, that bouquet of ink and fresh paper.